No disrespect intended, but the Catholic church has a brand problem. Combine managment scandals, transparency issues, sex scandals, and positions on social issues that make conservative Republicans look soft and cuddly and you have an organization with a tarnished image.
Can the newly elected Pope help address these issues? I'm no Vatican expert, but a bold change in leadership can be a step in the right direction, and Pope Francis already has some characteristics that can help the brand. First and foremost is his perceived humility, which is an important post-scandal quality. As a man born outside of Western Europe who never lived or worked within the Vatican he can also claim outsider status, which can be an important quality during a period of reform.
Is a humble 78-year-old outsider the right choice to reform the Curia? Maybe, maybe not. One would have to think that the Cardinals who elected him thought he could make a difference, assuming that was a priority during the conclave. Certainly the perception of corruption and mismanagement needs to be superceeded with something new and different. It will be interesting to observe over the next few years.