About the FH CSR Blog

Where We're Coming From
The Internet is constantly changing the world of communications and influence. Its increasing use and its acceptance have made it easier for consumers to become directly engaged with companies and affect corporate image. This adoption of Internet technology is changing the way people learn about companies and the way they determine which ones are socially responsible.

How We Got Here
The second national opinion survey commissioned by the National Consumers League and Fleishman-Hillard International Communications reinforced the notion that more and more Americans are turning to online resources to learn about corporate social responsibility. In fact, the survey this year indicated a 100% increase in the use of blogs, which underscores the rapid pace of change in communications. This blog continues to examine public attitudes and perceptions of corporate social responsibility in a society where news and information consumption is now 24/7.

What We're About
We recognize the growing importance of an open dialogue between consumers and corporations, and we want to use this blog to help foster a dialogue with people who share the same passion for this topic as we do.