There has been an onslaught of coverage on the impact of $4 a gallon gasoline. Some of the impact seems obvious -- less road miles driven over the summer. Some of the impact seems obvious after it is explained -- death caused by car accidents is down in most states because people are driving less miles. Some consequences are hidden more deeply, for example auto insurers can probably expect fewer claims, which may be good for their bottom line but bad for repair shops. You don't know where things are going to lead until you start to follow the unwinding ball of yarn.
Dan Callahan and I have started a blog entitled "Petroshock" in which we will examine many of the unexpected consequences of high gas prices. Our plan is to invite experts from within our firm to share their views, based upon their own client and industry experience. We hope to bring readers the insights of experts in energy, food and agribusiness, consumer marketing, branding, public affairs, corporate social responsibility, technology and many other sectors and disciplines. It is likely that we will solicit input from clients and other stakeholders as we gain momentum.
We have just started this effort and have just a handful of posts, but the blog is live at petroshock.com.